Amazon-owned game-streaming site Twitch is today publicly launching its first game. But it’s not a traditional video game — like those the site’s creators stream for their fans. Instead, the new game is called “Twitch Sings” and is a free karaoke-style experience designed for live streaming.
The game, which was launched into beta last year, includes thousands of karaoke classics that players can sing either alone or in a duet with another person. In addition, streamers can choose to sing as themselves in a live camera feed, or they can create a personalized avatar that will appear in their place. (The songs are licensed from karaoke content providers, not the major labels.)
But unlike other karaoke-style apps — like TikTok or its clones — Twitch Sings is designed to be both live-streamed and interactive. That is, viewers are also a part of the experience as they can request songs, cheer with emotes to activate light shows and virtual ovations and send in “singing challenges” to the streamer during the performance. For example, they could challenge them to sing without the lyrics or “sing like a cat,” and other goofy stuff.
“Twitch Sings unites the fun and energy of being at a live show with the boundless creativity of streamers to make an amazing shared interactive performance,” said Joel Wade, executive producer of Twitch Sings, in a statement. “Many games are made better on Twitch, but we believe there is a huge opportunity for those that are designed with streaming and audience participation at their core.”
The game is designed to not only capitalize on Twitch’s live-streaming capabilities, but to also engage Twitch viewers who tune in to watch, but don’t stream themselves.
More notably, it’s a means of expanding Twitch beyond gaming. This is something Twitch has attempted to do for years — starting with the launch of a section on its site for creative content back in 2015. It has also in the past tried to cater to vloggers, and has partnered with various media companies in order to stream marathons of fan favorites — like Bob Ross’s painting series or Julia Child’s …read more