Businesses can be searched for like preexisting contacts. | Image: Meta
WhatsApp is officially launching a new business directory feature across Brazil, the UK, Indonesia, Mexico, and Colombia. Meta says users will either be able to browse by business category (like travel or banking) or else search directly to find companies that are contactable on the service. Those signed up for WhatsApp’s Business Platform across all five countries will appear in the directory, while in Brazil, the directory will also be open to small businesses.
The official launch of the feature follows a limited test that WhatsApp conducted in São Paulo, Brazil, last year. The feature is only available on Android in Brazil but is available across both Android and iOS in other countries.
“While millions of businesses in Brazil use…