Stellantis brand Fiat is coming back to the United States with its new all-electric 500e, a small urban vehicle that has been selling like hot cakes in Europe.
The all-electric Fiat 500e is not like the original 500e, which was essentially a retro’d version of an internal combustion version of the same model. This time, the Fiat 500e is built on its own platform designed for EVs.
The Fiat 500e made its debut at the 2022 Los Angeles Auto Show to signal its entry into the North American market. But consumers will need to be patient. The new 500e will arrive in North America in Q1 of 2024, according to the company. While the announcement was made at the 2022 Los Angeles Auto Show, consumers are going to have to wait a year to actually see a production version of the 500e designed for North America. The company said the official reveal of the North American 500e is scheduled for the 2023 Los Angeles Auto Show.
Fiat did not release any North American specs for the 500e vehicle.
Bringing the Fiat 500e to North America is a bet that some consumers in this SUV-loving region have an appetite for a smaller EV. The Stellantis brand is positioning itself as a cool, and yes, small vehicle that is functional without sacrificing fashion. It’s perhaps a niche demographic; it’s also one wide open for the taking, at least in North America.
As part of the reveal, the Fiat brand collaborated with design houses Armani, Kartell and Bvlgari to create one-off versions of the 500e vehicles. While these have been couched as design exercises to showcase Italian craftsmanship, creativity and sophistication, it’s possible (though not likely) that one or all of these could become an option for consumers if demand meets or surpasses expectations. Lest you forget, the brand launched the Fiat 500 by Gucci in 2011.
Stellantis is bringing its new all-electric Fiat 500e to North America in early 2024 by Kirsten Korosec originally published on TechCrunch